What kind of media institution might distribute your media product and why?

Bauer Media
Bauer Media was founded in 1875 and in regard to contemporary publications is renowned for Q and Kerrang magazine, which initially lead me to believe that his may be the publication house for me. However, recently Bauer Media have found their circulation figures dropping; most notably Kerrang have recently dropped by 32% and Q falling more than 20% and the general circulation is decreasing at 8.5% a year. For this reason alone, I have decided that perhaps Bauer media may not be the publishing house for ‘Heart Beats’.

IPC Media

Founded in 1963, it now produces over 60 iconic media publications, reaching almost two thirds of all UK women and just under half of UK men, it is estimated that the publishing house reaches almost 26 million UK adults a month. Publications that IPC Media are known for include NME, Marie Claire and Nuts magazine.  Although it is a highly successful publishing house, in recent years IPC media has been known to lay off smaller, more niched publications.


However, I feel that IPC Media would be the more reliable publishing house to go with as if the product is a hit, at least it would then be secure for the future.