Research and Planning: Initial Ideas

I, first of all, outlined my plans and ideas, focussing on the genre the product would contend with, it’s intended audience and finally the name of the publication. I believe having a product entitled ‘Heart Beats’ would be a good option: heart holding links to life and the integrity it holds for existence, beats, whether it is the beats of a heart or of music connote ideas of rhythm and tempo and essentially back to the concept of ‘music is life’. I have also aim to choose a font that will not only be statement but with the shape of the words in capitals hold loose links to a cardiograph. The product itself will focus on independent, and perhaps unsigned, artists who are making a name for themselves within the industry, with aims to boost their well-deserved reputation. This will set it apart from pre-existing products as it’s aims will be self-sufficiency – new artists are always looking for a break to become reknown and so if this platform is provided other new artists would look to my publication for promotion.
Like the majority of music is non-judgemental on gender, sexuality, ethnicity, as would be my publication, however I need to take into account those who are more likely to buy such a product; so I have decided my intended audience would be males and females from 18 – 35. I have made this decision as this younger generation has the most disposable income, the younger end of the spectrum interested in live music and nights out, the elder about local events, where a night out locally.