My target audience is that of 18-35, both males and females, those who enjoy live performances and those who enjoy new music. The kind of performances these will more likely to be are intimate gigs, and so there is a large undercurrent for those who enjoy going out and seeing acts perform.
My front cover is that of a late teen/early twenties lesbian, edgey hair cut and wearing numerous pieces of jewelery; she adheres to the classic art archetype, creative and progressive. Her pose, with what seems direct eye contact between her and the wall art behind her adds an air of mystery to her. Self-entitled, this lends credibility to the idea that she wishes to take herself seriously.
Within my contents, I have used a different images to reflect the different takes on music that these different artists use. The artists are mostly self-entitled, this lends credibility to idea that these artists want to make it somewhere and often have to do so on their own. This represents young artists as well as the magazine itself as being independent and creative.
Within my feature, my images of Sara are all mid performance, this shows one side of her character, whilst the text is all about her, who she is and why she is that way. The text itself has a formal layout, including Helvetica font and a drop capital, this aides the represent the idea of maturity and seriousness about music. Within the feature and the side bar, I try to include as many direct quotes as possible in order to retain Sara's style of communication. For example, "Like when something comes together inside of you, when it reaches a position in your heart, mind and soul", this kind of non-conventional style narrative whose pragmatics and lends itself to spontaneous speech.
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